The Leader Board

The Obama Administration Is Spending $20 Million Dollars On A Washington PR Campaign And Sticking Taxpayers With The Tab


SEN. MITCH McCONNELL: "Let me suggest that the President spend a little more time trying to do something about the spending, debt, and gas prices, and a little less time trying to spin the unpopular things he's already done—it might require a little more work, but it's what we need." (Sen. Mitch McConnell, 5/22/12)

$20 Million 'National Multimedia Education Campaign'

"The Centers for Medicare and Medicaid Services has selected Porter Novelli to launch a national multimedia education campaign mandated by the Affordable Care Act. The contract is worth $20 million." ("Porter Picked By HHS To Conduct $20m Campaign," PR Week, 5/18/12)

  • "The effort will use media outreach and social media as well as TV, print, radio, and online advertising." ("Porter Picked By HHS To Conduct $20m Campaign," PR Week, 5/18/12)


72% Think ObamaCare Will Make Things Worse Or Won't Help

"Americans are less optimistic that the law will improve their family's healthcare situation in the long run, however. Thirty-eight percent expect the law to make their situation worse, compared with 24% who say better." (USA Today / Gallup Poll, 2/20-21/12)

  • "Now suppose all of the provisions of the healthcare law go into effect in the next few years. In the long run, how do you think the healthcare law would affect your family's healthcare situation? All Americans: Make better: 24%; Not much difference: 34%; Make worse: 38%." (USA Today / Gallup Poll, 2/20-21/12)



$1.9 Million Online 'Campaign,' Including A 'Big Guerilla Campaign Splash'

"…an estimated $1,908,960 has been spent under the contract. As such, an estimated $2,089,968 currently remains. Following is a breakdown of the online ads that we've purchased each month from October 2010 through February 2011. As you can see, this accounts for $1,435,009 of the monies spent..." (Ogilvy's Margo Gillman, Email To HHS's Julia Eisman, 2/10/11)


$3.66 Million Spent On Misleading Medicare Ads

"The Andy Griffith ad promoting ObamaCare last year cost taxpayers $3.66 million – including $404,000 in production – according to records obtained from HHS in a FOIA request earlier this year." ("Crossroads GPS Launches Collaborative FOIA Site," Politico, 3/23/11)

  • FACT CHECK: "Currently, about 1 in every 4 Medicare beneficiary is enrolled in a Medicare Advantage plan. For many of them, the words in this ad ring hollow, and the promise that 'benefits will remain the same' is just as fictional as the town of Mayberry was when Griffith played the local sheriff." ("Mayberry Misleads On Medicare,", 7/31/10)